Chapter 7 explores the final stage of advertising and how media is futuristic, it can be accessed from any smart object or even when your out and about such as, bill boards, buses and magazines. Also the paintings of landscapes and buildings would reflect that the owners have properties, class and power. Adrien Brouver was an artists who’s paintings wouldn’t have a big commission because it would show the poor and lower class living and smiling (which the rich never do in paintings) as Reynolds and Hals were more renowned at that time. Looking back when people used to display the art pieces in their homes they would buy paintings that would reflect their money/power/status. The novel expresses that men are powerful and woman show attitude as it also explores the idea of Adam and Eve and the forms of nude art to explore sexuality. If we look now how the camera has changed and evolved the way we see things by creating a more versatile experience of taking and freezing imagery.Ĭoming on to the idea of woman and men and hoe sexuality plays a part of the media, “how a woman appears to a man can determine how she will be treated” (chapter 3) which still stands today of how woman display them selfs and want to be seen by others. If we look at Frans Halls- the governors and the governesses of an Alms house for old paupers in the Dutch seventeenth century holds a since of memory in the image and truth in the painting. The assumptions of art that I needs: beauty, truth, genius, civilization, form, status and taste. When looking at art “gradually it becomes evident that an image could outlast what it represented it then showed how something/ someone once looked” this shows how oil paintings could grasps the living moment and capture on to a painting so it wouldn’t loose its value and last through out time. “We are always looking at the relations between things and are self’s” which is true because we compare and judge on the difference between us and the object in front of us by the empty space in-between. The key of dreams – Magrite was a good example of seeing. However, “The relation between what we see and what we know is never settled” this suggests that through out time we develop and change so our opinions differs all the time. This was the opening lines in this novel which I found quite interesting as it explains how a child grows and matures to understand visual objects without any physical communication needed which shows a pattern of critical thinking. The Child looks and recognises before it can speak”. For this reason, Berger notes, her self value is measured through the manner in which she is portrayed, in her own eyes, in others' eyes and in men's eyes.“Seeing comes before words. The woman constantly imagines and surveys herself and by this her identity is split between that of the surveyor and that of the one being surveyed – the two rules that she has in relation to herself. He argues that as a result the woman is always self-conscious, always aware of her own presence in every action she performs. The sources of this identity are for Berger the age old notion that the woman was destined to take care of the man. On the other hand, Berger says, a woman's presence is always related to itself, not the world, and she does not represent potential but rather only her herself, and what can or cannot be done to her, never by her. Berger argues that a man's presence in the world is all about is potency and is related to what he can do, power and ability. At the opening of "Ways of Seeing' John Berger notes that the cultural presence of the woman is still very much different from that of the man.